12 SEO Strategies You Can Use to Improve Your Rankings in 2023!


Get Ahead With These 2023 SEO Strategies

So You Want Better Search Engine Rankings?.....

But not sure where to start?

You’re not alone! As the digital world continues to evolve, search engine optimization (SEO) remains as a critical aspect of online marketing. In 2023, businesses that want to stay ahead of the game need to implement the latest SEO strategies to rank higher in search engine results pages (SERPs) and attract more organic traffic to their websites. But where do they start?

As the rules of SEO are constantly changing, it can be difficult to keep up.

For example, with the introduction of AI (ChatGPT), we’re going to see a flood of new content generated from the click of a button. Maybe you’ve already seen a rise in your inbound spam from “content writers”. Suddenly everyone’s a writer! 

The impact that ChatGPT and artificial intelligence will have on SEO is a topic in itself, but if you’re overwhelmed when it comes to Search Engine Optimization, you’ve got a lot of company.

We’re going to break the list of 12 SEO Strategies for 2023 into two groups:

  1. Broad SEO Strategies in 2023
  2. Specific, Actionable SEO Strategies for 2023

SEO Strategies

12 SEO Strategies for 2023

Great SEO starts with a great foundation. Many of the SEO strategies that we’ve used in the past are still effective today. However, with the advent of new technologies, and smarter search engines, even the best performing websites need to adapt to new rules. Here are 6 strategies that I would classify as Building Blocks to SEO success in 2023:

SEO Strategy 2023
Best SEO Strategy for 2023

Focus on User Experience (UX)

User experience (UX) is a crucial factor that search engines like Google and Bing consider when ranking websites. In 2023, businesses should prioritize creating a seamless and enjoyable experience for users, including fast loading times, easy navigation, and optimizing websites for mobile users.

SEO Strategy Ideas

Invest Time in Creating Quality Content

Quality content remains at the forefront of SEO strategies in 2023. Businesses should create and publish engaging, informative, and original content that provides value to users and answers their search queries. This doesn't mean cutting and pasting from AI platforms like ChatGPT. There is now going to be a greater emphasis on personalizing your content.

Voice Search Optimization

Pay Attention Voice Search Optimization

Voice search is rapidly gaining popularity and is expected to become even more prevalent in 2023. Businesses should optimize their website and content for voice search to ensure they show up in voice search results. This is yet another topic in itself, but here are a few voice search strategies: Using conversational keywords, building an FAQ section and using schema markup and engaging your audience on social media. Here's a great article that goes into more detail on Voice Search Optimization.

AI Strategy for SEO

Leverage Artificial Intelligence and Machine Learning for SEO

Artificial intelligence (AI) and machine learning (ML) technologies are increasingly influencing how search engines rank websites. In 2023, businesses should stay ahead of the curve by implementing AI and ML technologies to enhance their SEO efforts. This doesn't mean you're off the hook when it comes to generating quality content for your website. When it comes to personalizing content, AI platforms like ChatGPT fall well short of content created by actual humans.

Local SEO Strategies

Focus on Your Local SEO Strategy

Without a doubt Local SEO remains a crucial aspect of SEO in 2023. If you haven't already, you should claim and optimize your Google Business listing and make sure your website is optimized for local search terms to attract more local customers.

Backlink Strategy for SEO

Build Backlinks from High-Authority Websites

Backlinks from high-authority websites continue to play a critical role in affecting a website's search engine rankings. In 2023, focusing on building quality backlinks from reputable and relevant websites will help to improve your SEO efforts. Search Engine Journal has great strategies for link building here...

Take Action Today With these 2023 SEO Strategies

These next 6 SEO strategies are really subsets of the first 6 SEO strategies, and not really categories of their own. The objective with these next 6 SEO strategies for 2023 is to provide you with clear, actionable SEO activities that you can implement on your website today. Ready to roll up your sleeves and crank up your SEO efforts?

SEO Content Strategy

Strengthen Your Website Content

Every website has room for improvement when it comes to optimizing website content for SEO. Does the content on your website include words that people are using to actively search for your products or services? These are called keywords, and the foundation of any SEO strategy. You'll want to uncover long tail keywords that have "buyer's intent" behind them. These are more specific than short tail keywords, but tend to convert better. Luckily, there are a number of free tools available online to help you with keyword research.
FREE tools to help you with keyword research include

Social Media and SEO

Kick Your Social Media Into Gear!

While social media doesn't directly contribute to your SEO, if you have an engaged audience you can increase your brand exposure. With social media you've got an entirely different platform than your website to tell your story. This is a great opportunity for you to personalize your company. Just finish a big project? Write about it. Have a new hire? Introduce that person to your audience! Social media's impact to your SEO is indirect....but it matters.

Blogging strategy for SEO

Get Your Employees Engaged

The goal with social media is not to post just for the sake of posting. It’s to provide value and create engagement with your brand. Your employees can help with this. Encourage company-wide engagement with your social posts, including likes and shares. Creating engagement on social media isn't easy, but this is one way to get started.

Best SEO Strategies

Tag Your Images! - Alt Tags - Alt Text

One of the SEO basics. This one is so simple, but is so often overlooked, even by SEO companies, so it bears mentioning. I often mention SEO fingerprints when talking with prospective SEO clients. This is one of them. If ALT Text or ALT Tags are missing on a website, that's a sure sign of either 1. a lazy SEO company or 2. an unskilled SEO agency. ALT Tags allow you to tell the search engines what your images are about. These are a great opportunity to drop keywords into your pages. They also help with accessibility (think voice search). Also, did you know that the images themselves can rank in a Google search?....that is if they're tagged properly. Tagging images is a no-brainer when it comes to shoring up your 2023 SEO strategy.

Blogging strategies for SEO

Start Blogging

Here's another SEO strategy related to content creation. Blogs are a great way to build personality into your website and give viewers a sense of your company culture. They are also a fantastic way to start ranking for a wider range of keywords. Adding fresh content to your website gives the search engines more content to explore and more potential ranking opportunities for you.

Top ideas for blogs? FAQs are a great place to start. What questions do you find yourself repeatedly answering? Case studies are another great blog topic (with pictures, of course). Also, consider getting your employees involved with your company website. Have an employee write a '"day in the life of" blog post that your customers would find interesting. One of the most interesting posts I read some time ago was a day in the life of their forklift operator. No joke. It was really interesting and a clever addition to their company blog.

Backlink strategies for SEO

Citations / Directory Listings and SEO

Again, here's another baseline SEO strategy that is too often overlooked. Get your company out on the bread and butter business directory sites. Here are a few: Manta, Foursquare, Brownbook, Hotfrog, Chamber of Commerce, 2findlocal.com. There are endless opportunities to list your business online, and many of them have a high degree of domain authority. Your competitors are listed on many of these websites, and you should be too!

Final Thoughts

We hope that these SEO strategies have provided you with useful insights and inspiration for your 2023 SEO plan. SEO is constantly evolving, and staying ahead of the game requires continuous learning, fine tuning, analysis and implementation. Our goal is to equip you with information and tips to help you stay ahead of the competition and improve your search engine rankings. As always, feel free to reach out to us with any questions or feedback. We’re here to help and support your success!

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