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6 SEO Strategies You Can Use to Improve Your Rankings in 2022!

SEARCH ENGINE OPTIMIZATION CAN BE A GAME CHANGER FOR YOUR BUSINESS!

So Your Website LOOKS Great. Google Search Your Product or Service. Do You Show Up?

SEO Can Transform Your Business

What’s the goal of your website? That’s a question I ask every potential website client. While answers may vary from “I just want my website to look better”, “I want my website to perform better”, “I want a better website platform”, etc, one answer is nearly unanimous when it comes to websites. What is it?

More website leads! 

Who doesn’t want more leads, right? Even if you’re at capacity, wouldn’t it be nice to be selective about how you utilize your resources? Focus on more profitable business? Of course it would! 

So how does it happen?  Why do some companies consistently appear at the top of Google searches, while your company is nowhere to be found? The short answer is it didn’t happen by accident. Those companies are either investing in Search Engine Optimization, or doing the SEO work themselves. 

What is Search Engine Optimization?

Let’s borrow from Search Engine Land in answering this question. SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines.

Through hard work and understanding how search engines think, they have earned the trust of Google, Bing and Yahoo by showing them they are leaders in their space. 

Is SEO worth it?

What could SEO mean for my business? Let’s take one example of a manufacturing company we’ve been working with for 2 ½ years. What started with a website build turned into a conversation about website leads. 

“What kind of lead activity are you seeing from your website?”…or in some cases “Have you EVER had a lead come in from your website?”. 

In this case, the answer to the 2nd question was “no”. Zero website leads. If you look at the graph, you can see why. 

They were invisible. 

From the years 2012 to 2020 they had an average of zero to eight keywords ranking at any given time. 

When we put our SEO strategy in place for them, we went to work. 

The benefit of SEO

Fast forward to today, they are ranking for over 600 keywords, and showing up in markets across the USA. 

Even better, the value of this visibility is worth in excess of $6,000/month (based on Google AdWords values). 

SEO company MN
SEO company MN

Talk about a game changer! 

6 SEO strategies you can put into place on your website:

The great news, is you can get there too! With a bit of research and elbow grease there are SEO strategies you can put into place on your own. Here are six of them:

  1. Strengthen your content. Does the content on your website support your goals, and include words that people are using to actively search for your products or services? These are called keywords, and the foundation of any SEO strategy.
  2. Dust off and freshen up your social media profiles. Get engaged!
  3. Start blogging. Adding fresh content to your website gives the search engines more content to explore and more potential ranking opportunities for you.
  4. Get your employees engaged. If you make a social media post, ask them to engage with it…like, share, etc. The goal with social media is not to post just for the sake of posting. It’s to provide value and create engagement. 
  5. Tag your images! If you or someone on your team has access to your website, I’d strongly recommend adding ALT tags to your images with descriptive text (keywords). This  is more foundational SEO work that I find is often overlooked. 
  6. Citations / Directory listings – Again, another baseline SEO strategy is to get your company out on the bread and butter business directory sites. Here are a few: Manta, Foursquare, Brownbook, Hotfrog, Chamber of Commerce, 2findlocal.com. There are endless opportunities to list your business online, and many of them have a high degree of domain authority, which can help give your website a boost if you’re listed on them (with a link back to your website).  

Of course, there are a myriad of SEO companies out there that can go to work for you, including HyperX Design!

If you’d like to have a no-pressure conversation about SEO, or just want to learn more about how SEO works, we’re just a phone call away. 

I hear it all the time, and I get it. There’s just not enough time in the day. This is where we can help. Whether you need web design services, SEO services, a bit of content writing to strengthen your messaging, or simply want to chat about ways you can improve your website, we’re happy to help.

Have a question about our pricing or capabilities?

Call Us: 612-361-7499

Prefer to drop us a message instead? No problem. Use the link below to get to our contact form. 

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