Question #8 (REALLY important)
“Do you do keyword research?” If yes….
“How do you do your keyword research?”
This is one that many companies would never think to ask, but is really important. A lot of inexperienced, ultra-cheap or lazy SEO providers will rely on YOU to provide your own keyword list with zero input. Here’s why this isn’t good.
If your keywords have zero search volume behind them what’s the point? Why spend time and money to rank keywords that no one is looking for? On the flip side of that, if you’re trying to rank for keywords that are being dominated by the titans in your industry, that’s also a recipe for SEO failure.
Your job isn’t to know how SEO works, and what keywords to target that you could potentially rank for. The job of any high quality SEO agency is to provide guidance. To rely on your business knowledge and use that to craft keywords that you can win with.
Finding a balance between keyword difficulty (how competitive your keywords are), and search volume, a well-optimized keyword list is critical, both for the success of your SEO campaign, as well as helping to set expectations up front.
Any reputable SEO company will start by getting to know your business, and taking the time to research and identify keywords that have the potential to move the needle for your business. Keyword research is a must for any SEO strategy. Here’s my answer to this question:
“With our company, keyword research is the foundation of each of our SEO campaigns. Keyword research begins with getting to know a bit about your business. Learning how your audience is searching for your services. We do that through