CASE STUDY : GEORGETOWN UNIVERSITY
Non-profit | University
SERVICES: WEBSITE DESIGN, GRAPHIC DESIGN
This is really two separate projects. Project 1: The Institute of International Economic Law at Georgetown University is the focal point for the study of international economic law at Georgetown Law. It is also one of the leading centers for international economic law and policy in the world.
They decided that their website wasn’t effectively communicating their strengths as an organization, and was being left behind both in design, and in functionality.
Project 2: In addition to their primary university website, IIEL also organizes and hosts a growing annual multi-day event entitled “DC Fintech Week” that is centered around all things fintech. Logistically, it made sense to create a separate event website as well.
Thought leaders, politicians, business leaders and students converge to make the IIEL a hub for education and sharing ideas. From round tables, to annual conferences, it was important for them to incorporate many of these familiar faces into their website.
For the Fintech Week website, again, the “whos who” of fintech, finance, business and politics are involved, and it was supremely important to be able to illustrate the magnitude of this event with pictures of those involved.
Additionally, their previous website was on its own island, disconnected from the rest of the campus. By providing links to important campus resources, the goal was to transform the IIEL website into a valuable resource for students and faculty alike.
On the event website, it was important to be able to clearly display the agenda, and make it easy to sign up for the event.
Reliable and User Friendly
They were looking for both a custom website, as well as the ability to manage updates and current information themselves.
Another concern was website performance and uptime. Traffic spikes leading up to events, or after an email marketing blast often crashed their website. Finding proper web hosting that would deliver both speed and reliability was very important.
User friendly websites. Better engagement.
At the end of the road, we launched two websites that checked all of their boxes. Stylistically, this was a good reminder that when it comes to right and wrong design, the right design is the one our client wants.
The result is their primary website now has improved and increased student and staff traffic. Their event site is rebuilt annually, and has become an integral part of generating interest and enticing registrations.
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