How expensive is SEO in 2023?

Given the current business and economic landscape, one digital marketing tool is getting more attention than ever – Search Engine Optimization

Many companies are looking to the internet as their primary sales and marketing tool. This has pushed SEO into the spotlight like never before. Companies of all shapes, sizes and industries are partnering with the best SEO agency they can find to increase visibility in search engines, increase brand awareness, drive up website traffic and increase inbound leads. 

If you want to be found online, SEO is critical for search engine visibility, and quality SEO services provide a fantastic return on investment.

Having said that, aside from SEO professionals and SEO agencies, not many people really understand how SEO works. In fact, Fractl surveyed 977 people about their knowledge of SEO, and only 13% of consumers and 26% of business owners thought that they had a “good” or “expert level” understanding of how Google displays its results. Fewer still have an idea of how much SEO costs. 

How Much Is Search Engine Optimization?

One of the more common questions I’m asked is “how much does SEO cost?” 

Short Answer? It depends. Monthly SEO services can range from hundreds to thousands of dollars per month.

Here are a Few SEO Industry Statistics

How Much Do I Need to Pay For SEO to See Results?

As much as it takes for you to achieve your goals with SEO. And this is unique to each company. Say you’re a national law firm headquartered in New York and you want to dominate search results in several US markets. Now compare that to a stump grinding company in Minneapolis who wants to dominate the local West metro search results. The law firm is clearly in a more competitive market, trying to reach a much larger audience while competing against deeper pockets. Their monthly budget would need to be higher to achieve SEO success.

Your market, your industry, your existing website, your competitors, your product or service, your volume of keywords you want to target all factor in when considering SEO options. At the end of the day, SEO is really just labor. Time. More aggressive SEO goals, or industries are going to require more time for you to see results. 

One of the jobs of your SEO expert, or SEO agencies you’re interviewing is to size up your unique situation, and make recommendations based on your goals. In other words, they should have the experience to set you up for success. 

0 %

What Factors Affect The Price of Monthly SEO Services?

For sure, when it comes to SEO service providers is there is no “one size fits all” model, and you’ll find a wide disparity in pricing, with some SEO companies offering SEO services for as little as $500 or less per month, and others ranging from $1000 to $10,000+ per month. Aside from the price differences from one SEO agency to another, there are numerous variables that can affect the cost of SEO and the length of time it will take to see results with SEO. 

Here are a few:

  • Number of Keywords. If you’re looking to boost rankings on 5 keywords, that’s going to require less work than improving SEO rankings on 10, 20 or even 30 keywords. As a result, trying to rank for fewer keywords will cost less than it will with more keywords. Keywords are the search terms that are used when people are searching for your product or service online. 
  • Geography, Reach and/or Locations:  Are you wanting to improve search engine visibility in a small city, or are you wanting to see better SEO results in Greater Minneapolis, Denver or Chicago, or all of the U.S. for example? Local SEO, regional SEO and national SEO services involve different strategies. Casting a net over a wider geography means more work to get you there. 
  • Your Niche: The more competitive your industry, the more work it will take to rank in search engines. If you are a doctor, lawyer or dentist in a large metropolitan area, SEO is going to be much more expensive than it is going to be for a company in a less competitive space. Why? These are examples of niches who are spending a lot of money on SEO services, and they’re not going to give up their rankings easily. Less competitive niches are easier to rank for and thus, less expensive. 
  • Your Website-On-page SEO: More specifically, what is the technical state of your website? Website content, structure and performance are critical to an effective SEO campaign. The size of your website matters as well. Properly optimizing a website for on-page SEO takes time. Thorough research, content creation, generating proper page titles, header tags, schema markup, meta tags, inner-linking, external linking, image renaming and tagging and properly resizing for the web all take time. If much of this has already been done properly, that would involve less labor/time than a website that requires a thorough on-page SEO overhaul. 
  • Content Creation- Content Writing: Content is a critical component of any effective SEO strategy. This is an area that will provide a glaring difference between cheap SEO companies and reputable SEO companies. The $99/month SEO agency will search the web for relevant content, steal it and then use what’s called a content spinner, article spinner or article rewriter to repurpose it. Different names, same outcome. It’s not much different than throwing the words into a washing machine and scrambling them up a bit with unrelated synonyms and sentences that no human would ever write.  Articles that are spun read like gibberish, and provide zero value to a human audience. Legitimate content writing takes time. Research, drafts, rewrites all take time, but content that is carefully researched, thoughtfully written and formatted for on-page SEO will provide value to your audience while playing a critical role in your search engine optimization success.  

Why Are Some SEO Companies So Cheap, and Others So Expensive?

Typical of most investments or purchases, there can be huge pricing extremes. One offer is much lower, and the other is much higher.  Let’s start with the SEO companies that typically flood your spam folders and your website contact forms. 

These are the inexpensive, often overseas SEO companies who promise first page rankings for extremely low prices. Is there a hidden gem in there? 

Perhaps, but be careful! The reward “could” be an expert SEO specialist who produces fantastic results for cheap. The risk is getting your website penalized by Google for the use of shady SEO tactics. Trust me, you do NOT want that to happen. 

Search Engine Optimization prices

Guaranteed first page Google results for $99 per month

Have you received these types of emails before? Resist the temptation! Business and website owners are inundated with spammers making similar promises to this. How can you resist first page results for $99? As with anything that’s too good to be true….it is.

Why is SEO So Expensive?

There are a lot of moving parts when it comes to doing SEO properly. Continuous optimizing and fine-tuning your website, creating content, building out social media profiles, directory submissions, strategic backlinking, writing off-page content, creating videos, and the 200+ other factors that Google considers. 

If you annualize a $1000 per month SEO service, for example, you’re looking at a $12,000 per year employee. Imagine advertising for a job requesting someone fluent in web design, digital marketing and has strong writing skills at that rate. You wouldn’t get many takers, that’s for sure! However, that $12,000 employee has the potential to be a game changer for your company. 

How Long Does SEO Take?

This depends on your goals, and your competitors. For the best SEO results we need to outwork and out hustle your competitors. If they’re investing heavily in working with a top quality SEO company, that scenario looks much different that scenarios where no one is actively using SEO as a strategy, or their SEO company stinks. Our recommendation is to put the blinders on for four months, then reevaluate. 

Is SEO Permanent?

Everything that we do, such as optimizing your website, creating content, optimizing your social profiles, etc. all stay in place, even after you’ve moved on. However, what’s “good” today, may change tomorrow as Google is constantly rewriting their algorithms to become smarter and smarter. Also, when you stop doing search engine optimization, yes, you are susceptible to competitors reclaiming the traffic and rankings you acquired during your SEO campaign. The timing of this varies wildly from industry to industry, but yes, you can expect rankings to deteriorate over time. 

Does SEO Require a Contract?

This depends on each individual SEO agency. At HyperX Design we don’t have SEO contracts. We earn our SEO business each and every month. That said, we want to set very clear expectations up front so you can know what to expect. If you are wanting to only invest in SEO for one month, we won’t accept that business. Why? It’s not fair to you. One month is just not enough time to give SEO a fair shake, so if you’re expecting to see results after a month, we’d suggest holding off on SEO services for now. 

Final Thoughts

SEO services play a crucial role in today’s digital landscape. They help businesses to improve their online visibility, reach a wider audience, and ultimately drive more traffic to their websites. With the ever-evolving search engine algorithms, it’s important for businesses to stay ahead of the curve by partnering with a reliable SEO service provider. This not only ensures that their website is optimized for search engines but also helps them to stay competitive in their respective industries. Investing in SEO is a long-term strategy that can bring substantial benefits to a company’s bottom line.

How Much is SEO

How Much are SEO Services at HyperX Design?

A typical range of prices for local SEO services for small business with us is $500-$900 per month, which is a suitable level for many of our small business clients. One thing any ethical SEO company won’t do is blindly throw out a number without understanding your goals, and your competitive landscape.

If you have a $300 monthly budget and you want to rank for “Nike Tennis Shoes”, for example, it’s just not gonna happen. Some companies would promise you results and take your money until you become fed up and fire them with the lack of results. 

Our first step with any potential SEO client is to gain an understanding of your business, your objectives and your competitors. From there, we’ll give you a realistic range of prices that fit your scenario. 

Have a question about SEO pricing or capabilities?

Prefer to drop us a message instead? No problem. Use the link below to get to our contact form. 

Scroll to Top