CASE STUDY : HOIGAARD'S AWNINGS
INDUSTRY
Industrial Fabrics
SERVICES: WEBSITE DESIGN, WEBSITE DEVELOPMENT, CONTENT WRITING, GRAPHIC DESIGN
01
Our Charter
Background
If you’re from Minneapolis you’re most likely familiar with the Hoigaard’s brand. A staple in the Minneapolis community for over a century, the Hoigaard’s name is synonymous with quality and service.
This was a bit unique, as their current website was mostly adequate. There’s always room for improvement, but their website wasn’t far off. Definitely one of the better websites that we’ve replaced. The bigger issue, was that their experience with their existing website company fell well short of their standards. Simple change requests went unanswered or took much longer than expected, and they were on a proprietary platform, and couldn’t move their website. Because of this they were looking for a better, more reliable option.
02
THE PLAN
Design Considerations
In the services industry, it’s important to 1. Grab attention quickly 2. Provide a clear call to action, and 3. Make it as easy as possible for website visitors to contact you. In knowing that, it was supremely important to make their new website “pop”. Adding movement, strong visuals and strong content was key.
Functionality
The previous Hoigaard’s website was built on a proprietary platform, that offered limited customization options, and zero mobility. They were at the mercy of their website company. Also, they were looking to tie into and present manufacturer information on their new website, so thought needed to put into how best to integrate this information.
Messaging
The first thing we ask website clients is “what’s the goal of your new website?” Theirs was more appointment requests, so it was important to make this a focal point. Another thing that was missing from the Hoigaard’s website was strong messaging that clearly articulated their value proposition. In other words, the “why Hoigaard’s” messaging was missing.
03
RESULTS
User friendly websites. Better engagement.
This project took two weeks to complete. At the end of the day, they now have a website that hits on all of their main concerns:
Visual appeal to grab their visitor's attention
How? Using full screen images to showcase their beautiful awnings, as well as a Ken Burns (slow zooming) effect to add movement. Also, using visual hierarchy principles to guide visitors' eyes to the most important elements.
Capture more appointment requests
How? By creating a call to action that is attention-getting, and entices interaction, their new website definitely delivers more appointment requests.
Stronger messaging
How? We built a message around their core strengths as a company, in addition to a "Why Choose Us?" section on their home page, which is a great opportunity to sell their advantages.
Want to "own" their website
We build their new website on the WordPress platform, which is a widely-used open source platform that is supported across the globe. They can now do whatever they wish with the website, and possess their own website files.
Secure website (HTTPS vs HTTP)
Check! With an SSL in place, their website is now secure.
Scott was great to work with and extremely efficient especially when I had him working on two projects at the same time. I would highly recommend! Thank you Scott for the great job. the best thing is we are already seeing great results from our newly designed websites
04
RESPONSE
This is why we love what we do. Helping small businesses – one at a time.
Before (left) and After (right)
Experts in Building Websites for Small Businesses
Small businesses need a strong online presence to succeed in today’s digital landscape. Our team has extensive experience building websites for small businesses that are both visually appealing and functional. We understand the unique needs of small businesses and work closely with our clients to create custom solutions that help them succeed online.
We Offer Tailored Website Solutions for Small Businesses
Our team of experts is dedicated to helping small businesses succeed online. We offer the following website building services
for small businesses:
Custom Website Design: We create visually appealing and user-friendly websites that match your brand and effectively communicate your message to your target audience.
E-commerce Websites: Our team can help you build a powerful online store that makes it easy for you to sell your products and manage your inventory.
Responsive Design: We create websites that are optimized for all devices, including desktops, laptops, tablets, and smartphones. This ensures that your website is accessible to a wider audience and provides a great user experience.
Search Engine Optimization (SEO): We optimize your website to improve its visibility in search engine results and help you attract more organic traffic. Our team stays up-to-date on the latest SEO best practices to ensure that your website is ranked highly in search results.
Why Choose Our Website Building Services for Small Businesses
Expertise: Our team has extensive experience building websites for small businesses and a deep understanding of the unique challenges they face. We use this expertise to create custom solutions that help small businesses succeed online.
Affordability: We understand the budget constraints faced by small businesses and offer website building services at competitive prices. Our goal is to help small businesses succeed online, regardless of their budget.
Fast Turnaround: We understand the importance of meeting deadlines, and our team works efficiently to deliver your website on time. We also offer flexible turnaround times to accommodate tight deadlines.
Ongoing Support: We don’t just build websites, we also provide ongoing support to ensure that your website is up-to-date and continues to meet your evolving needs.
In conclusion, our team has the expertise and experience to help small businesses succeed online. Contact us today to learn more about how we can help you build a website that meets your unique needs and helps you achieve your goals.
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