Websites For Manufacturing Companies
CASE STUDY : FTC INDUSTRIES
LOCATION: DALLAS, TEXAS
Industrial Website Design Solutions
Manufacturing Website Design
We Understand Manufacturers Have Unique Needs When it Comes to Website Design
Attracting Employees With A Manufacturing Website
If you’re like many manufacturers we work with, it’s not easy to find and attract quality employees. For some of our manufacturing clients, the primary objective with a manufacturing website is to attract new employees. Having a great Employment or Careers page can really make a difference. With solid messaging outlining company strengths as a manufacturing employer, and a well-organized online employment application many of our manufacturing clients see an uptick in quality candidates with their new manufacturing website. >Here’s an example< of how you could add an employment form to your manufacturing website.
Challenges for Web Design and Digital Marketing For the Manufacturing Industry
Number one on the list of challenges with industrial themed websites is creating quality website content. In the manufacturing world, it can sometimes be difficult to articulate in a compelling way what you do or build. It’s not always easy to explain products, services or pain points that aren’t mainstream, and sometimes extremely technical. Creating high quality content for manufacturers is in our DNA at HyperX Design. With decades of experience in technical sales, we’re well versed at taking speeds and feeds and converting them into engaging, creative and often entertaining content.
The Importance of Quality Websites For Manufacturers
Given today’s digital landscape, having a quality website is crucial for manufacturing companies. A website serves as the online face of a business and can have a significant impact on its success. A professional and well-designed website can showcase your manufacturing company’s products and services, demonstrate your expertise in the industry, and provide valuable information to potential customers. It can also help to establish trust and credibility with visitors, leading to increased sales and growth for the business. .
Not only that, but a well-optimized website can improve search engine rankings, making it easier for manufacturing companies to reach a wider audience and attract more qualified leads. Overall, having a quality website is essential for the success of a manufacturing company in today’s competitive market.
A Few Industrial Marketing Statistics
- 98% of manufacturers are generating sales-qualified leads through digital marketing, up from 67% in 2019
- 84% of manufacturers are increasing their Digital Marketing Budget for 2022, after receiving frozen or cut budgets in 2020
- 88% of Manufacturing Marketers said they used content marketing successfully to create brand awareness in the last 12 months,
Are You Investing in listings on IQS Directory, MFG.com or Thomasnet?
Important Elements to Include on any Manufacturing Website
We’ve worked with enough manufacturers and machine shops over the years to recognize their strengths typically lie with things like building products, assembly, packaging, materials management, safety, vendor management, creating processes, new product development, supply chain, logistics and maintaining quality standards.
What they’re not always very good at is telling the world what makes them great.
At HyperX Design, one of OUR specialties is helping companies to uncover core strengths and factors that aren’t being communicated on their website. In the manufacturing world, every opportunity has the potential to blossom into something game changing. As a result it’s so critical to blast all of your core strengths front and center on your website.
Here are a few things to consider when building a new industrial website:
Want More Employees?
Let’s talk about your strengths as an employer and what sets you apart. To make it easy for your job applicants, we’ll also create a custom employment application for your new manufacturing website, with the option for file uploads (or not).
A Years of Service Badge
Just celebrated your 25 year anniversary, but it's not mentioned on your website? It should be! Do you think years in business is important to someone looking to do business with a stable company? You better believe it! Website visitors are visual, and simple graphics like this help.
Testimonials
Testimonials are very important for people researching online. Think about your own experience. Do you read reviews before making a buying decision? Of course you do. So do your buyers.
Certifications
Amazingly enough, many industrial companies with important certifications leave them off of their website. If you've made the investment into a certification you know the expensive and the commitment it takes to achieve. We definitely want these on your website!
A Why Us Section
When people visit manufacturing websites, they're looking for the best potential solution for their needs. They may or may not call you, so let's tell them WHY they should call you with a Why Us section.
Why WordPress for Manufacturing Companies?
WordPress is a popular and powerful content management system (CMS) that offers a wide range of features and functionalities. It’s an ideal platform for manufacturing companies because it provides a user-friendly interface, customizability, and scalability. Additionally, WordPress is SEO-friendly, making it easier for manufacturing companies to rank higher on search engine results pages (SERPs) and attract more qualified leads.
Our Approach to Building WordPress Websites for Manufacturing Companies
When building a website for a manufacturing company, we first conduct a thorough analysis of the business, including its goals, target audience, and competitors. This helps us to create a website that is tailored to the unique needs of the manufacturing company and will help it stand out in its market.
Next, we work closely with the client to design a custom website that showcases their products and services, as well as their expertise in the industry. We ensure that the website is visually appealing, easy to navigate, and optimized for mobile devices.
Our team of experienced WordPress developers then builds the website, incorporating features such as:
- Customizable product and service pages
- A portfolio section to showcase past work and projects
- Contact forms for easy communication with clients
- Responsive design for optimal viewing on all devices
- Integration with social media platforms
- Advanced security measures to protect sensitive information
The Benefits of Working with Us for Your Manufacturing Company’s WordPress Website
When you work with us, you can be confident that you’re getting a high-quality website that is built to last. Our team of experts has years of experience building WordPress websites, and we stay up-to-date with the latest technologies and trends.
We also provide ongoing support and maintenance services to ensure that your website continues to perform at its best. From fixing bugs to adding new features, we’re here to help you grow your business and reach your goals.
Final Thoughts:
In today’s digital age, a website is an essential tool for any business, and manufacturing companies are no exception. By choosing WordPress and working with a trusted agency like ours, you can have a website that is professional, functional, and optimized for search engines. Contact us today to learn more about how we can help you build the perfect WordPress website for your manufacturing company.
INDUSTRY
Machining – Manufacturing Services
01
Our Charter
Background
02
THE PLAN
Design Considerations
Previous iterations of the FTC Industries website were nothing more than online brochures. It was somewhere to send people, but wasn’t designed to attract or convert customers. They also didn’t effectively communicate FTC’s expansive capabilities, so the new site definitely needed to do that.
Messaging
As with many manufacturing businesses we’ve worked with, their websites often sell their companies short. A lack of visual “pop”, dry content, and zero engagement with the audience. Many manufacturers have a website for the sake of having one, but really haven’t experienced what a proper website can do for their business. FTC was no exception. We need the new website to tell the world what makes FTC the best choice.
Marketing
“Is your website producing leads for your company?” This is a question we ask early on in the process. If the answer is no, then the next question is “would you like it to?” Owner Rick answered “no it hasn’t” and “YES we want it to!” Knowing this, we needed to include proper on-page SEO for the website, and come up with a game plan to get their new website more visibility in the search engines.
03
RESULTS
Rave reviews for their shiny new website. Better engagement. Seeing inbound lead activity for the first time!
We completed this project inside of two weeks. With proper dialogue, there’s no reason for website projects to string on for months and months. More importantly, they were ecstatic to see inbound lead activity much sooner than anticipated, and the website has received floods of compliments.
Visual appeal to grab their visitor's attention
How? Using proven design principles we created a design that was sure to capture attention. Take a look at the header and you'll see what we mean!
Improve quote activity
How? At the bottom of each page is a button that allows website visitors to easily contact FTC for pricing or questions.
Stronger messaging
How? Take a look at the "Why FTC" section on their home page as an example. Websites can be your #1 sales representative if you equip it with strong language that really "sells" your company.
Better Search Engine Rankings
Before this project you couldn't find FTC Industries in any online searches. They were invisible. In under two months they were showing up on page one for several important search terms, in a very competitive market.
Graphic Design
To complement their new website, FTC was in need of updated marketing materials for their sales team. An important consideration for this was to create a flyer that provided a consistent look and feel to their brand new website design.
Website Commercial
A great way to introduce your company to your website visitors is with a “Webommercial”, or an online commercial. In this case, we wanted to build trust for FTC’s audience when they landed on the website.
Has it made a difference? Yes, it has! Click to listen.
These guys are reasonably priced and are quick. Highly recommended. They focus on mid to lower sized businesses and provide quality service.
04
RESPONSE
This is why we love what we do. Helping small businesses – one at a time.
Before (left) and After (right)
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